Typography - Timing and Design

Asset files

• Drag the trimmed part over to 0:00

• Start by placing the H_sport.ai object on the timeline above the video clip - This centers it automatically. Pull the time indicator to approxomately where you want the action. I feel it looks best right at the peak of the jump around 3:11
  
• You might want to take the opacity down a bit for a softer look (Cmd/Ctrl T)
• Open the position (P) value of the H_sport.ai on the timeline and set a keyframe
• Drag the time indicator back 1 sec and then pull the object off to the right. This is reverse keyframing, where you set the end first.
  

• Add an easy ease to the last keyframe - rt/ctrl click the keyframe=>Keyframe assistant=>Easy Ease
• Try switching the ease to the first and see how it affects the animation
• Open up the graph editor to see the visual aspect of the ease
  Make sure speed graph is selected if you don't see this .
  
• We will add it to the first in this case for a snapping effect
  
• We can still add some subtlety with an overshoot
• Keyboard shortcuts for nudging the timeline:
  • Cmd/ctrl right/left arrow key to go to the next frame
  • Shift Cmd/Ctrl arrow for about 10 frames
  • Shift arrow nudge the selected element on the stage
• You can slightly nudge the element by hitting the arrow keys and nudge more by adding the shift key
  • With the indicator on the last keyframe hit the shift + left arrow key to start the overshoot (nudges the logo to the left)
    
• Create a snap back by advancing a keyframe (Cmd/ctrl rt arrow) and then shift + rt arrow and then 5 right arrows (without the shift key)
• Advance one more keyframe and copy/paste the first keyframe of the series to return to set the final location
• Add a motion blur
• Trim the layer so that it starts right at the animation:
  
• Triple the effect by duplicating the layer (Cmd/crtl D) and then dragging on the timeline to the right
  
  • And duplicate it again for three versions
• Now preview the animation. It has a subtle snap to it and doesn't look so static

• For now we can just use a fade out transition
• We want all elements to fade out so select all layers and rt/ctrl + click and choose Pre-compose. Name it so that it's easily identifiable
• Start a fade out as a reaction to the athlete landing
  • Expose the Opacity property (T) and do a quick fade out...about 3 to 4 frames
• Next we'll create a background with type.
• Create a new solid Layer=>New=>Solid. Choose a mid tone to dark color and name it background and drag it below the Pre comp
• Drag the H_sport.ai object over the background layer, turn it black: Effects=>Channel=>Invert
• Now add text with the text tool: rebuild + nourish. Line it up with logo and create some good typography
  • Make sure it's black
    
  • Now to make this more interesting (and we should) we are going to add some animation to the logo
  • Select the rebuild + nourish text and position the time indicator about where the fade in happens
  • Open the Effects and Presets panel (Window=>Effects and Presets) and twirl down Animation Presets and twirl down text and 3D text. You can play with different choices by double clicking the presets and see the effect
    • Choose an appropriate effect...not something cheesy!
  • Now we will animate the scale of both objects. Instead of precomposing we will use the parent mode
    • Select the text layer and parent it to the H_Sport logo layer
      
    • Then animate the scale of the logo at the reveal from 80% to 100% at the end
  • Still a little flat
  • There are a number of things we can do to give it more depth. I'm going to use a light and 3D to give it some depth
    • Go to Layer=>New=>Light and choose Point light and 160 intensity...make sure it is on top of the layers
    • Go to the background layer and enable 3D
    • You can also animate it by keyframing position and intensity etc
    • Try pulling it over to the right and then animate it the left at the reveal
• Now we are going to play with effects
  • Take out the fade out from the pre-comp layer...we are going to replace it.
    • Make sure you leave the time indicator where the fade out started
  • To apply an effect go to the Effects menu - There are thousands!
    • You may want to play with Effect>Transitions...they will apply where ever the time indicator is
    • We will use Effect>Simulation>Shatter, but you can use what you feel is most appropriate
      • This effect has no keyframes so some either need to be set or attributes need to be manipulated for control
      • Can be applied to any layer (shape, video, image etc)
      • Effects=>Simulation=>shatter
      • By default, will convert layer to wirefame, but you can change this under the View attribute (render will show the actual content)
      • Under Shape>Pattern you can choose the type of shatter effect
      • Force 1>Radius will determine the area of the effect
        • This is how to control the timing of the effect - set the keyframe to 0 and the move the time indicator over to the final position and increase.
        • Physics>Gravity will increase the speed of falling shards.
• Now add the sound file to the bottom of the timeline and preview
• Expand the work area to encompass the amount of video you want to render
• Render the full composition (not the pre-comp) it with Media Encoder to get an .mp4
• Save your work!