- The first and most important rule is using the right typeface for the job at hand. The right typeface will help convey the message of the text, while the wrong typeface will distract and take away from the message.
- There is an over abundance of decorative fonts available online; the best rule of thumb is to avoid them.
- When choosing a font, pick one that represents the art direction and message of the video. If possible, stick with that same font throughout the entirety of the video.
- If there needs to be a differentiation between two different case uses of the text, try using different weights of the same font such as thin and bold, as opposed to choosing a secondary font.
- The font size used to display text in video needs to be taken into consideration. Text that is too small is difficult to read and becomes illegible when the video is displayed on a smaller screen such as a mobile device. There are times when an editor may want their text to be the most dominant element in their video, but most often the text should complement the image on screen, not overpower it.
- It’s best to understand there is an economy of words. Too many words will force you to use smaller type and the message will get lost.
- Create Separation
- The first and easiest way to create separation is through the use of color.
- Fits the mood
- Complimentary
- Make sure it contrasts well. Busy backgrounds require some kind of technique like:
- Strokes
- Drop shadows
- Text boxes
- Page division
- The first and easiest way to create separation is through the use of color.
BAD
OK
Better
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