- Contrast
- Size, color, weight, opacity, etc
- Creates a hierarchy of importance
- Repetition
- Repeat similar elements (colors, shapes, sizes, etc) to make the design cohesive and balanced
- Alignment
- All elements should have a locational relationship to each other (lined-up)
- Directs the flow and direction of the user's focus
- Proximity
- Group similar components for clearer definitions
- "Blocks" of ideas make a more interesting layout and will more likely hold the users attention