• Shelby Yanda will be in on Tuesday March 5 to introduce and answer questions
• This project is for Social Media marketing for Air Academy Federal Credit Union (AAFCU)
  • Create a 4-part video series of short, simple, aesthetically interesting, and easy to understand video clips. These will be used to to educate the general public on one financial topic
  • AAFCU is looking for four videos (Download the client assignment sheet) covering only 1 of the topics:
    • What is a “HELOC” (Home Equity Line of Credit)
    • What can I expect from the homebuying process?
    • What is Financial Planning?
  • The idea is to let the students pick 1 of 3, and create the 4 videos revolving around that 1 specific topic. For example, if the student were to pick Homebuying they could break down the 4 videos as follows:
    1. What should I research before buying a home/Different types of mortgages
    2. How can I get pre-approved for a home loan, and what are the pros of doing so?
    3. What are some services I will need to look into while buying a home (home inspection, appraisal, etc.)?
    4. What should I bring the day I sign the contract, and how long will it take before I can move in?
  • Examples
  • You should be able to carry design elements throughout the 4 videos, and to keep them short. This way when AAFCU posts them (1 week apart from each other) they will look like they’re all part of the same series
  • They would rather have an informative and well-designed 15-second videos than have the 1-minute max length.
• Here is a link to an existing video
• Submit the text you will use before you start to make sure you are on the right track:
  I put together one on HELOC and Shelby gave me a response to help get you started:
  • HELOC script rewrite
• Storyboard at least one video
  • Watch the tutorial on storyboards
  • Asset files storyboard frames
    

Scripts due March 12 end of day - upload to the Info Videos folder. This will be part of the final grade.
Storyboards Due March 14 end of day - upload to the Info Videos folder. This will be part of the final grade.
4 Rendered .mp4 files Due April 9 (updated) in the AAFCU Info Videos folder - before class for Critique (This allows time for last minute revisions)
100 pts

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