MGD 165 - After Effects I

Intro + Great content + Outro = Professional Video
- These are where you can really do the cool effects
- An unclear opening and an abrupt ending have never been popular and effective. A branded intro and outro will associate the video with you and your product/service. They shouldn’t be complicated and confusing. On the contrary, they should be properly planned and designed
- Intros are the visuals at the very beginning of your video, while outros appear in the end. Intros and outros are commonly used for webcasts, podcasts, videos, presentations, and live shows.
- You have only 7-seconds to make an impression and to create a bond with your audience.
- Key Components
  - Impressive background
    - At least one that emphasizes the logo or title
  - Music and Sounds
    - Music is the number one way to stir emotion. Finding the right soundtrack can really make the video
- After Effects music controls
  - Turn off music
    - Far left on the timeline click the sound icon:
    - Turn the decibal level way down (so sound is still present)
    - In Media Encoder under custom settings, turn off the sound layer (turns off all sound - Allows Google Chrome to automatically play videos...for now)
  - Timing music
    - Twirl open waveforms that will help determine action happening on beats (example file)