Big Question!...How to make the visitor do what you want them to do

What is the call at this website:

• https://evernote.com/
  • How did they design the COA?
  • Is there more than one?
  • Could it be done better
• http://123shrinkdiet.com/
  • How did they design the COA?
  • Coud they have done it better?

Discussion:

• Ballet Ariel wants to increase their school and get more students to enroll...how would you do it?
• Try this...download the screenshot of the site and use Photoshop/Illustrator/Fireworks to design your idea