Information site

• Call to action: visitor make direct contact
• Content: Information only (probably a contact form)

Ecommerce

• Call to action: sell stuff
• Content: Product descriptions, process orders, customer database, shipping
  • Careful! Website owner has to have stock and the ability to process orders!

Blog/Social Media/Bulletin Boards

• Call to action: create community
• Content: Personal thoughts, instruction, sharing ideas
  • Success is dependent on continuous content

Company/Institutions/Goverment/intranets

• Call to action: passing information between members
• Content: Departmental communication, schedules, official forms

News and Emagazine

• Call to action: subscriptions
• Content: constantly updated information