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Yup, sure enough, it's text.
You can vary the size, font, weight, style, color, and various positioning factors.
- Size - in px or Ems or Rems
- Font - Must be on user's machine or will default
- Weight - Bold or not
- Style - Italics or not
- Text decoration - Underline or not
- Color - ANYTHING including BACKGROUND
- Positioning: Various, including Superscript and Subscript
- Also line-height, paragraph spacing, etc.
- Also basic text tags will help SEO ranking:
- H class <h1> - <h6>
<h1>Title goes here</h1> - P tags for content
<p>Content goes here</p>
- H class <h1> - <h6>
- *Note that many of these tags come pre-formatted with line height, weight and size unless a normalize.css is included